This brand features Japanese handwork that harmonizes with everyday life. Kimono designs expressing the Japanese sense of beauty that emphasizes the four seasons are lovely to see, but nowadays, this aesthetic has grown a little distant. Hibinowa reinterprets Kyoto’s history, harmonizing traditional Kyoto beauty with modern styling to present new Japanese products. Traditional techniques represented by tie-dyeing and throstle yarn are incorporated into modern designs to create lifestyle goods resplendent with meticulous handwork.