A brand produced by Kaguwa, moika produces yukata and kimono accessories that people can enjoy as colorful memories of events shared with their dear ones, bringing people from a wide range of age groups—from gentlemen to ladies to children—closer together. The name moika refers to plum blossom motifs as well as the silk fabric into which these motifs are woven. These products are imbued with the hops that, just as branches stretch out from the trunk and blossoms flower from the tips of the branches, so blossoms with flowers in the hearts of many people.